Effective Date: July 18, 2026
This Privacy Policy explains how Perpetual Beverages LLC, doing business as Perpetual Beverages (“Perpetual Beverages,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information in connection with our website, web application, customer accounts, keg delivery services, keg fridge and equipment rental services, event rentals, beverage ordering, delivery, and related services (collectively, the “Services”).
This Privacy Policy is intended for customers and users located in the United States, and initially for customers receiving service in the San Diego, California area. If you have questions, contact us at privacy@perpetualbeverages.com.
This Privacy Policy applies to personal information we collect when you:
This Privacy Policy does not apply to websites, services, or privacy practices of third parties that we do not own or control, including payment processors, authentication providers, hosting providers, analytics providers, communications providers, breweries, licensed alcohol retailers, or other third parties that may have their own privacy policies.
We collect the following categories of personal information, depending on how you use the Services.
We may collect:
If you join a waitlist or request information, we may collect:
To deliver, install, maintain, pick up, or service kegs and equipment, we may collect:
Please do not provide sensitive access information unless it is necessary for delivery or service. You are responsible for ensuring that any access notes you provide are accurate and authorized.
We may collect:
Payments are processed by our third-party payment processor, currently Stripe. We do not store full payment card numbers on our systems.
We may receive and store limited payment-related information, such as:
Stripe may collect full card number, CVC, billing details, and fraud-prevention or device information directly under its own terms and privacy practices.
For orders involving alcoholic beverages, we may collect:
Currently, age verification at delivery is performed through a visual check of a valid government-issued photo ID. We do not scan, copy, photograph, or store images of government IDs or the data fields they contain, and we do not collect more information from a government ID than is necessary to verify eligibility and complete the delivery. If we later implement ID scanning, we will update this Privacy Policy to describe what is collected.
For Club customers and any other customers using our connected keg-monitoring equipment, we may collect device and usage information, including:
The keg-monitoring device does not collect audio, video, images, biometric data, precise geolocation, or information from the beverage itself. The device is placed under each keg inside the kegerator or keg system and is used to support service operations, equipment management, fill-level visibility, and optional automatic replenishment.
For some Club installations, you may provide WiFi network credentials so the connected scale can connect to your network.
Based on current technical design, the WiFi password is entered during installation and transmitted locally from the installer device to the scale over Bluetooth Low Energy. It is not sent to, processed by, or stored on Perpetual Beverages’ servers or databases. The password is stored only on the scale, encrypted at rest using device-level protections, and cannot be read back, displayed, or logged after setup. The installer application holds the password only temporarily during the active installation session and does not write it to persistent storage.
You may request a WiFi reset or factory reset to erase the credentials from the scale. We also perform a factory reset when a device is returned to us.
When you visit our website or use the web application, we may collect:
Anonymous website visitors may be tracked by IP address, user-agent, and event activity.
We collect personal information from:
We use personal information for the following purposes:
We use personal information to:
We use payment-related information to:
We use age-verification and delivery information to:
We use personal information to:
We may use contact information to send:
You may opt out of marketing communications as described below. You cannot opt out of transactional or service-related messages that are necessary to provide the Services.
We may use personal information and aggregated or de-identified information to:
We may use personal information to:
We and our service providers may use cookies, pixels, analytics tools, logs, and similar technologies to operate and improve the website and web application.
Perpetual Beverages uses Vercel Analytics and related hosting analytics. These tools may collect information such as IP address, user-agent, approximate geolocation, page views, and on-site events.
We do not currently state that we sell personal information or share personal information for cross-context behavioral advertising. If we later use advertising pixels, retargeting tools, third-party ad networks, or similar technologies, we will update this Privacy Policy and provide any legally required notices and choices.
You may be able to control cookies through your browser settings. If you disable cookies or similar technologies, some parts of the Services may not function properly.
Do Not Track. Some browsers offer a "Do Not Track" ("DNT") setting that sends a signal to websites you visit. There is no common industry or legal standard for recognizing or honoring DNT signals. Because no uniform standard has been adopted, our website does not currently respond to or alter its practices in response to DNT signals. We do not authorize third parties to collect personally identifiable information about your online activities over time and across different websites when you use the Services. If we adopt a process for responding to DNT signals in the future, we will describe it in this Privacy Policy.
We may disclose personal information to the following categories of recipients.
We disclose personal information to vendors that help us operate the Services, such as:
Current and planned vendors may include Stripe, Vercel, Railway, Neon, Render, AWS, Auth0, Twilio, ip-api.com (IP geolocation lookup), Redis or successor caching/database systems, and other vendors that support similar functions. Beverage retailers and fulfillment vendors may include alcohol vendors such as Pure Project and AleSmith, and non-alcohol vendors such as Superfood Company, California Roasting Collective, and Steady State Roasting. Vendor use may change over time as our systems evolve.
We require these service providers and vendors to use personal information only to provide services to Perpetual Beverages and not for their own independent purposes, except as otherwise described in this Privacy Policy, including in Section 6.B (Payment Processors and Licensed Retailers/Merchants of Record) and Section 6.F (Aggregated or De-Identified Information).
We disclose payment and transaction information to Stripe and, where applicable, any retailer licensed by the California Department of Alcoholic Beverage Control (“ABC”) and/or applicable licensed seller/merchant of record, breweries, or other vendors involved in alcohol sales, payment settlement, regulatory compliance, or audit obligations.
Alcoholic beverages available through the platform may be sold by a licensed California ABC retailer and/or applicable licensed seller/merchant of record, or by breweries acting as merchant of record, and not by Perpetual Beverages. Because these retailers act as the seller or merchant of record rather than solely as our service providers, they may receive and use certain order, payment, and customer information for their own legal, settlement, regulatory, alcohol-compliance, and audit obligations.
We disclose information to personnel and contractors who need it to provide delivery, pickup, installation, maintenance, cleaning, inspection, equipment recovery, and related services.
We may disclose personal information if we believe doing so is necessary or appropriate to:
We may disclose or transfer personal information in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.
We may use and disclose aggregated, anonymized, or de-identified information that does not reasonably identify you. For example, we may share aggregated consumption patterns, ZIP-code-level demand, office/home service trends, or beverage preference data with vendors, suppliers, breweries, retailers, partners, or prospective partners. Where we maintain de-identified information, we will maintain and use it only in de-identified form, will not attempt to reidentify it except as permitted by law, and will contractually obligate recipients to comply with the same restrictions.
Depending on your use of the Services, we may collect information that some laws classify as sensitive, such as account login credentials, precise site access information, age-verification information, and information concerning alcohol eligibility. We use this information to provide the Services, verify eligibility, secure accounts, fulfill legal obligations, and protect safety.
We do not use or disclose sensitive personal information for purposes that would require a right to limit use under California law unless we provide the required notice and choice.
We do not currently sell personal information or share personal information for cross-context behavioral advertising. We also do not currently disclose personal information to third-party advertising networks for targeted advertising.
We may use information such as order history, beverage preferences, and service activity to personalize our own in-app and email communications, recommend products, and send offers, subject to your marketing preferences and applicable law. If we later engage in activities that qualify as “sale,” “sharing,” targeted advertising, or profiling under applicable privacy laws, we will update this Privacy Policy and provide any required opt-out mechanisms.
Because we do not currently sell personal information or share it for cross-context behavioral advertising, opt-out preference signals such as Global Privacy Control may not affect current data practices. If we later engage in activities that require honoring opt-out preference signals, we will implement an appropriate process and update this Privacy Policy.
We may send marketing emails if permitted by law and your preferences. You may opt out of marketing emails by using the unsubscribe link in the email or by contacting us at privacy@perpetualbeverages.com.
We may also provide marketing preference settings in your account settings, where available.
If we send text-message marketing, we will do so only with legally required consent, and you will be able to opt out by replying STOP or using other instructions provided in the message.
Even if you opt out of marketing, we may continue to send non-marketing messages, such as account notices, delivery reminders, payment notices, service notices, and legal notices.
We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, comply with legal obligations, resolve disputes, enforce agreements, maintain security, and support legitimate business needs.
We retain information generally as follows:
These periods may vary where required by law, regulation, audit obligations, disputes, safety issues, fraud prevention, or business continuity needs.
After your account is closed or your subscription or replenishment service ends, we delete or de-identify your personal information when it is no longer reasonably necessary, unless we need to retain it for legal, tax, accounting, alcohol-compliance, dispute, fraud-prevention, safety, or equipment-recovery purposes. You may also request deletion at any time, and we will honor verified requests subject to these retention exceptions.
Depending on where you live, and to the extent required by applicable law, you may have rights to:
Because Perpetual Beverages’ current operations may not meet thresholds for some comprehensive state privacy laws, some rights may not apply in all circumstances. We may still choose to honor reasonable privacy requests where feasible and legally appropriate.
To submit a privacy request, contact us at:
Please include enough information for us to verify your identity and understand your request. We may need to verify your email address, account information, order history, or other information before responding.
We will respond within the time required by applicable law. For California Consumer Privacy Act requests, where applicable, we generally aim to respond within 45 days, subject to permitted extensions.
We may deny or limit a request where permitted by law, including where we must retain information for alcohol, tax, accounting, safety, security, fraud-prevention, dispute, or legal-compliance purposes.
If applicable law gives you the right to appeal our decision on a privacy request, you may appeal by contacting privacy@perpetualbeverages.com with the subject line “Privacy Appeal.” Please describe the request you submitted and why you believe our response should be reconsidered.
Where permitted by law, you may designate an authorized agent to submit a privacy request on your behalf. We may require proof of authorization and may also require you to verify your identity directly with us.
This section provides additional information for California residents, to the extent the California Consumer Privacy Act and other California privacy laws apply to us.
In the past 12 months, we may have collected the following categories of personal information:
| Category | Examples |
|---|---|
| Identifiers | Name, email address, phone number, account identifiers, delivery address, IP address, device identifiers |
| Customer records information | Name, contact information, billing details, payment metadata |
| Protected classification information | Age or date of birth for alcohol eligibility, where provided |
| Commercial information | Orders, subscriptions, rentals, deposits, fees, refunds, products purchased, service history |
| Internet or electronic network activity | Website/app activity, login records, IP address, user-agent, analytics events |
| Geolocation information | Approximate location derived from IP address; delivery/service address |
| Audio/visual/electronic information | Delivery signatures, condition photos, installer photos, delivery records |
| Professional or employment-related information | Company name, office contact information, business-customer details |
| Inferences | Beverage preferences, consumption forecasts, replenishment predictions |
| Sensitive personal information | Account login credentials, access codes or site instructions, age-verification information, where applicable |
We collect and use these categories for the purposes described in Sections 4 and 6 above, including providing the Services, processing payments, fulfilling deliveries, verifying alcohol eligibility, managing equipment, communicating with you, improving the Services, security, fraud prevention, and legal compliance.
We may disclose the categories above to the recipients described in Section 6, including service providers, payment processors, hosting providers, communications providers, IoT infrastructure providers, licensed alcohol retailers, delivery/service personnel, and legal or regulatory authorities.
We do not currently sell personal information or share personal information for cross-context behavioral advertising. If that changes, we will update this Privacy Policy and provide applicable opt-out rights.
We retain personal information as described in Section 11.
If applicable, California residents may have the rights described in Section 12, including rights to know, access, delete, correct, opt out of sale or sharing, limit certain uses of sensitive personal information, and not be discriminated against for exercising rights.
California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for those third parties' own direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes. California residents may request information about our compliance with this law by contacting us at privacy@perpetualbeverages.com with the subject line "Shine the Light Request." We may require you to provide enough information to verify your identity and California residency. We may respond to such requests as permitted by, and within the time required by, applicable law.
The Services are not directed to children under 13. We do not knowingly collect personal information from children under 13.
You must be at least 18 years old to create an account or use the Services. You must be at least 21 years old to order alcoholic beverages. Users under 21 may be restricted to non-alcoholic products where the Services are otherwise available.
If you believe a child under 13 has provided personal information to us, contact us at privacy@perpetualbeverages.com.
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. These measures may include encryption, access controls, third-party payment processing, limited payment-card storage, vendor controls, logging, and other security practices.
No method of transmission or storage is completely secure. You are responsible for maintaining the confidentiality of your account credentials and for notifying us promptly if you believe your account has been compromised.
The Services are intended for users in the United States and initially for California service areas. We do not currently state that we target users outside the United States. If you access the Services from outside the United States, you understand that your information may be processed in the United States, where privacy laws may differ from those in your location.
If Perpetual Beverages later targets, monitors, or provides services to users in other countries, this Privacy Policy should be updated for applicable international privacy laws.
We may update this Privacy Policy from time to time. The updated version will be posted with a new effective date. If we make material changes, we may provide additional notice, such as by email, in-app notice, or other reasonable means.
If you have questions about this Privacy Policy or our privacy practices, contact us at:
Perpetual Beverages LLC
Email: privacy@perpetualbeverages.com
Customer Support: support@perpetualbeverages.com
Legal Notices: admin@perpetualbeverages.com
Website: https://www.perpetualbeverages.com